PR Course Builds Reach

Journalism & media relations veteran to lead instruction 

Executives, marketing and public relations professionals for credit unions, CUSOs and other business partners looking to expand their business can learn from industry veteran, Cooke Consulting Solutions Principal Sarah Snell Cooke. As a former journalist and editor, she will share how to find ROI in PR. The six-week course, Mission: Influence, begins Sept. 1 and will explain modern methods to work with the media, influence coverage, gain brand awareness, handle a crisis and more!

“I’ve heard countless stories of credit unions working to provide a leg up to recently incarcerated people and how business partners help credit unions serve more members with less-than-perfect credit after they’ve been turned down by a megabank,” Cooke explained. “Credit unions and their business partners are doing incredible work toward providing access to life-changing services. We need to share those stories with the right media outlets regularly and effectively to remain relevant.”

To help credit unions and their business partners better share their stories with the media, Cooke Consulting Solutions has launched Mission: Influence. This intensive course features six 90-minute sessions a week, available in-person or virtually, offers a crash course covering everything from how to share your story effectively and engage the media to the basics of handling a PR crisis. Cooke will be joined by virtual guest speakers who work in and around the business, from journalists to credit union leaders. There will be homework we will review in the next class. Upon completion of the entire course, Cooke Consulting Solutions will provide a certificate of completion.

Learn more about Mission: Influence here!

“We’re doing the great work. Now let’s make sure the world knows it by understanding why PR is critical to your business growth!” Cooke said. “Learn how to handle interviews and crisis scenarios, so your organization is prepared. And if you’re local, come in-person to the beautiful, Historic Savage Mill in Savage, Md., where we’ll host Happy Hours after each class for extra networking!”

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Cooke Consulting Solutions, a Cooke Empire, LLC company, is the leading boutique B2B communications strategy firm in the credit union community. Owner/Principal Sarah Snell Cooke founded the company in 2017 after serving as publisher/editor-in-chief of Credit Union Times.