Worksheets & Videos
Week 1
Honing Your Nose for News (Word)
Honing Your Nose for News (PDF)
Mission Influence PR Overview Worksheet
Recording: The Value of Media Relations
Week 2
How to write a press release
Recording: How Journalists Work
This week’s homework: Write a press release based on your week 1 homework
Week 3
Recording: Story Telling
Homework: Tweak those press releases!
Week 4
Recording: Interview Prep
Homework: Finalize press release, and develop talking points and sound bites for potential interviews.
Week 5
Crisis Communications Policy Template
Recording: Crisis PR
Homework: Form Your Crisis Communications Team
Week 6