On-Demand Media Relations Course
Worksheets & Videos
Course Prep Work
Honing Your Nose for News (PDF)
Mission Influence PR Overview Worksheet
Session 1
Video: How Journalists Work
How to write a press release
Coursework: Write a press release based on Honing Your Nose for News
Session 2
Video: Story Telling
Coursework: Tweak those press releases!
Session 3
Video: Interview Prep
Coursework: Finalize press release, and develop talking points and sound bites for potential interviews.
Session 4
Video: Crisis PR
Crisis Communications Policy Template
Coursework: Form Your Crisis Communications Team
Session 5