Ad Creates PR Crisis

When a small jewelry store said it was ‘ok to throw rocks at girls,’ the marketing campaign turned into a PR nightmare. Read my insights about it here.

Sarah CookeApril 21, 2020marketing, marketing humor, humor in marketing, public relations, PR, messaging, communicationsComment

5 PR Dos & Don'ts

After more than 20 years in journalism and public relations, I’ve seen some good and some really bad public relations work. Do it right and you can’t go wrong!

Sarah CookeApril 21, 2020public relations, PR, journalism, editors, reporters, news, communicationsComment

My Social Media Troll

If you’re on social media, you’ve likely run into some trolls. If they come after you, take a deep breath. Here’s how to handle them.

Sarah CookeApril 21, 2020social media, trolls, communications, social media marketingComment

Content Boosts Conversion

Content marketing helps consumers of your products and services find you in their web searches, provides thought leadership material for engagement and, placed strategically with your marketing, helps drives leads and conversions!

Sarah CookeApril 21, 2020content strategy, content marketing, marketing, conversions, sales, marketing funnelComment

9 Rules of Networking

Networking can be difficult for some people who are introverts, like myself, but even those who are excellent at it can get hung up sometimes. Here are the tips that get me through.

Sarah CookeApril 21, 2020networking, professionals, communicationsComment

Pitfalls to Humor

Humor helps people make connections in their lives, but reading the room to use the right amount or type of humor at the right time is critical. Here are my thoughts and experiences. What are some of yours?

Sarah CookeApril 21, 2020office humor, professionals, humor in marketing, workplace humorComment

Compliance & Marketing

Marketers need compliance assistance, but can’t be hamstrung! Here’s an amusing cartoon that shares many professionals’ experiences, whether a marketer or not.

Sarah CookeApril 21, 2020workplace humor, compliance, compliance humor, marketing humor, cartoonComment

Grammar Glitches

Good grammar is not something to relegate to 7th grade English class. It can affect what people think of you personally and professionally. Here are some common situations that trip people up.

Sarah CookeApril 21, 2020grammar, professionals, writing, resume, resumes, resume writingComment